India’s Fair & Lovelies This product took the world by storm. Every woman/man wanted it, especially in countries such as India and those in Africa. The coveted Fairness products. 67% of South Asians use or have used skin whitening products. Up to 75% of women in Nigeria (Dadzie and Petit, 2009, Dlova et al., 2015), 60% in Senegal (Blay, 2011), 50%…